Murray Research
Discover Murray Regional Tourism Data
Welcome to Our Tourism Data Hub
At Murray Regional Tourism, we are dedicated to providing robust and insightful data on tourism patterns, trends, and economic impact across our beautiful Murray region. Our Tourism Research Australia (TRA) reports offer detailed snapshots of domestic and international visitation, expenditure, and visitor behaviour across key Murray destinations.
Key Insights for Tourism Stakeholders
Explore the trends shaping tourism in the Murray region with comprehensive data covering day trips, overnight stays, and spending patterns. Our data highlights significant visitor behaviours, reasons for travel, popular activities, and economic contributions across various Murray destinations, including Echuca Moama, Swan Hill, Mildura Wentworth, Sun Country, and Albury Wodonga.
Data for Strategic Planning
This platform provides valuable information that supports local councils, tourism operators, and policy makers in developing informed, data-driven strategies. Use these insights to understand:
- Visitor profiles and types
- Domestic and international spending trends
- Seasonal fluctuations in visitation
- Popular attractions and activities
- Economic impact on local communities
Empowering Tourism Growth
With access to these datasets, we aim to empower the tourism sector by facilitating strategic initiatives and investment. Whether you’re planning new experiences, optimising marketing efforts, or enhancing infrastructure, our data supports sustainable tourism growth and enhances the visitor experience across the Murray River region.
Download the latest data below:
2024
2023
2022
2021
2020
2019
2018
2017
2016