Murray Research

Research & Resources


Murray Regional Tourism is committed to providing strategic research and advice regarding the Murray region’s tourism trends. We undertake research specific to the region on a quarterly basis to help businesses and local governments understand trends impacting their local area.

Our latest Tourism Research Australia report continues to show visitors have a strong desire to visit the Murray region. Just over 6.4 million domestic and international visitors explored the Murray region during the year ended March 2020. They stayed 11.4 million nights and contributed a massive $2 billion to the region’s economy.

These results again highlight the importance of the visitor economy as a key pillar in supporting regional jobs and economic prosperity.

Our research program is proudly supported by funding from Destination NSW, Visit Victoria and Destination Riverina Murray.

Download the latest research below;