Murray Research

Research & Resources

Murray Regional Tourism has an ongoing committment to provide strategic research and advice around tourism trends for the Murray Region. We undertake research specific for the region on a quarterly basis to assist businesses and local governments understand trends impacting their local area.

Our latest Tourism Research Australia report continues to show visitors have a strong desire to visit the Murray region. Just on 6.4 million domestic and international visitors explored the Murray region during the year ended June 2019. These visitors stayed 10.3 million nights and contributed a total of $1.9 billion to the economy.

These results again highlight the importance of the visitor economy as a key pillar in supporting regional jobs and economic prosperity.

Download the latest research below;

Our research is proudly supported by funding from Visit Victoria, Destination NSW and Destination Riverina Murray.