Destination Management Plan

The Future of Tourism

Tourism business owners and managers in the Murray region are being asked to provide input into the refresh of the Murray Region Destination Management plan.

Murray Regional Tourism works in partnership with Visit Victoria, Destination New South Wales, Destination Riverina Murray, 13 Local Government areas and regional tourism operators to grow the visitor economy across the Murray region. MRT are working in collaboration with Destination Riverina Murray on this project to align with both the NSW 2030 Strategy and Victorian government Reform and Recovery plan to ensure a consistent strategic outcome for our border communities.

The DMP is the critical long-term blueprint for the region's visitor economy and is designed to provide the overarching strategic direction for all levels of government, industry and MRT to ensure the long term sustainability and management of the visitor economy across the Murray.

To assist this consultation, we would like to invite you to an in person workshop.  You will see below a number of workshop dates and locations.  We would ask you consider attending the session by booking through the relevant link.


Mildura, Wentworth & Surrounds
Fri 25th March, 2022
10am - 12 noon
Booking details
Swan Hill & Surrounds
Mon. 28th March 2022
10am - 12 noon
Booking details


Kerang/Barham & Surrounds
Mon 28th March, 2022
Booking details
Echuca/ Moama & Surrounds
Tues 29th March, 2022
10am - 12noon
Booking details


Denilquin & Surrounds
Tues 29th March, 2022
Booking details
Tocumwal/Cobram/Barooga & Surrounds
Wed. 30th March, 2022
10am - 12noon
Booking Details


Yarrawonga/Mulwala & Surrounds
Wed 30th March. 2022
2pm - 4pm
Booking details
Corowa / Rutherglen & Surounds
Thurs 31st March. 2022
10am - 12 noon
Booking details


Greater Hume
Thur 31st March, 2022
3pm - 5pm
Booking details
Albury / Wodonga
Fri. April 1st, 2022
10am - 12 noon
Booking details

2018 Destination Management Plan

The Murray Destination Management Plan (DMP) provides the blueprint to secure growth and economic vibrancy for the region.

The DMP is a strategic plan which builds on the outcomes of the Murray Region DMP 2012, to provide an updated strategic approach to prioritising key tourism experiences and product development and ensure continued sustainable growth of the visitor economy.

It is the result of significant consultation and engagement with a broad range of stakeholders, from governments to tourism operators, large and small. Tourism is the second largest employer along the Murray, providing 20 per cent of the region’s jobs. It also draws billions of dollars into local economies, making the sector’s growth crucial for the region.

In 2017 the visitor economy supported:
• 5.4 million visitors (daytrip and overnight).
• $2.9 billion in visitor expenditure in the region (direct and indirect).
• 24,968 tourism related jobs (direct and indirect), representing 19.9% of total employment in the region.

The video below provides a short visual summary of the DMP.

Media Releases

Murray Regional Tourism (MRT) is the only Regional Tourism Organisation (RTO) in Australia that includes areas within two states, Victoria and New South Wales. The Councils that form the MRT region have been organised into five regions for analysis, including Eastern Murray, Mid-East Murray, Central Murray, Mid-West Murray and Western Murray.

Download our Destination Management Plan media releases for the Murray Region and specific for each sub region;