Industry Training Collection

Connecting with your customers in hibernation and reactivation

As we continue to work within the current restraints, advocating for outcomes which will unite us as one region, our State and Industry partners have been developing a number of free webinars and short online courses which will hold you in good stead as we navigate industry re-opening.

Facebook and Instagram for Tourism - Destination NSW Training

Destination NSW has partnered with Restaurant and Catering Australia to deliver three, free online short courses – known as micro credentials – for NSW tourism and hospitality businesses.

On completion of each course, you will receive a digital badge which is a recognised credential to add to your CV and your LinkedIn profile.

Please note these are open only to New South Wales businesses.

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Optimising your Facebook presence

Join the Destination NSW Social Media team and a guest presenter from Facebook to find out how to optimise your tourism business page and showcase your experience to potential visitors and your online community.

Date: Thursday, 2nd September 2021

Time: 11:00am (AEST)

Delivery: Online

Duration: 45 minutes

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Engage your audience on social media

Join the Destination NSW Social Media team and a guest presenter from Facebook to find out how to creatively engage with audience on Instagram.

Date: Wednesday, 15th September 2021

Time: 11:00am (AEST)

Delivery: Online

Duration: 45 minutes

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Create stories on social media

Join the Destination NSW Social Media team and a guest presenter from Facebook to find out how to use the Stories feature on Facebook and Instagram to engage potential visitors.

Date: Wednesday, 13th October 2021

Time: 11:00am (AEST)

Delivery: Online

Duration: 45 minutes

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Capturing social content on your phone

Join the Destination NSW Social Media team and a guest presenter from Facebook to hear how you can capture compelling images and photos for social media on your phone.

Date: Wednesday, 27th October 2021

Time: 11:00am (AEDT)

Delivery: Online

Duration: 45 minutes

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Inspire action on Instagram

Join the Destination NSW Social Media team and a guest presenter from Facebook, which operates Instagram, to learn how to engage with people on Instagram.

Date: Wednesday, 1st December 2021

Time: 11:00am (AEDT)

Delivery: Online

Duration: 45 minutes

Courses, mentoring, workshops and webinars - Business Victoria

With topics such ranging from starting a small business through to marketing, cashflows, building and advancing your business online, building resilience and more, Business Victoria have a suite of training for COVID times and beyond. Mentoring options, workshops and webinars are specially designed to excel your business including some one-on-one options.

Please note these are open only to Victorian businesses.

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Business Victoria: Virtual Mentoring

Business Victoria offers free online mentoring sessions to help you start or grow your small business. Available Monday to Friday, the one-on-one mentoring sessions will provide information on your business idea or how to grow your existing business.

Delivery: Online

Duration: 45 minutes

Business Vic Courses and more

Business Victoria: Workshops and Courses

Attend a Business Victoria workshop or event or enrol in an online course to improve your skills, network with others and get advice on your business from an expert or mentor.

7 courses offered, mentoring options, workshops and webinars available.

Delivery: Online

Duration: Varied

Customer Service - Destination NSW Training

Destination NSW has partnered with Restaurant and Catering Australia to deliver three, free online short courses – known as micro credentials – for NSW tourism and hospitality businesses.

On completion of each course, you will receive a digital badge which is a recognised credential to add to your CV and your LinkedIn profile.

Please note these are open only to New South Wales businesses.

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Customer Service

Everyone who works in the hospitality industry no matter the role, needs to understand good and great customer service when they dine, drink, visit or experience.

Delivery: Online

Duration: 45 minutes

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Managing Customer Expectations

Apply COVID-19 Hospitality Best Practice Restaurant & Catering Association are proud to offer the 'COVID-19 SAFE' microcredential to equip the hospitality workforce with the tools to re-open business.

Delivery: Online

Duration: Up to 2 hours

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Emotional Awareness in Customer Service

Restaurant & Catering Association have developed Emotional Awareness in Customer Service specifically with the hospitality industry in mind. This credential offers the hospitality industry the ability to understand self-emotions and the emotions of others.

Delivery: Online

Duration: Up to 2 hours

NSW COVID-19 Business Support Webinars

Following NSW stay at home orders, financial support became available for business and their employees. The below webinars are to clear any confusion about the support NSW businesses are eligible to receive.

For the latest news on business support available to industry please refer to the Service NSW website. For the latest health advice please refer to the NSW Health website. Victorian equivalents are Business Victoria and Health and Human Services.

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Business Grants and Employer Obligations

Presented by RSM Australia and Business NSW

Following on from the Public Health Order that was implemented on Saturday 14 August, which resulted in a state-wide NSW lockdown, there has been some confusion around how businesses across Regional NSW can access the Economic Stimulus Package designed to support Businesses and keep people in jobs.

Delivery: Online

Duration: 60 minutes

Business support

NSW Government Business Support

Presented by the NSW Government

In this webinar you'll hear from a range of government agencies on the financial support available to businesses affected by the current COVID-19 restrictions, including grants, JobSaver payments, payroll tax support and tenancy support.

Delivery: Online

Duration: 60 minutes

Communicating with your customers in hibernation and reactivation

As part of our coronavirus (COVID-19) reactivation program, we hosted an informative webinar series to provide tourism businesses with tips to communicate with their customers in the hibernation and reactivation phases of the coronavirus (COVID-19) emergency and help them re-set, re-start and re-store their business.

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Communication during the ‘hibernation’ phase

Learn about the landscape of the current crisis and what communication techniques tourism operators should put into market right now. Discover why it’s never been more important to connect with your customers, changing your marketing focus from conversion into awareness. Find out the answer to the most important question – how do you promote travel when people can’t travel – and how to stay relevant and sensitive in a global pandemic.

This webinar was held on 6 May 2020.

Delivery: Online

Duration: 60 minutes

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Communication for domestic travel

What we know from the global crisis is the shutdown and lockdown period we’re currently experiencing is only temporary. Economists predict travel will come back domestically very strongly, which means you’re in the box seat to capitalise on it. In this webinar you'll learn what things you should be putting in place now for the recovery and re-start of travel. Have your recovery plans locked and loaded during the ban, so they can be launched to market, the minute it’s safe to do so. Discover our top five marketing plays to busy yourself with now to ensure your marketing is in top shape for when travel restrictions are lifted.

This webinar was held on Wednesday 20 May 2020.

Delivery: Online

Duration: 60 minutes

webinar 3

Marketing in post COVID-19

If there was ever a need to market with authenticity and vulnerability, the post COVID-19 world will be it. Storytelling will need to become your marketing tool of choice, and your story will need to come to life through all your marketing efforts. Why? You’ll need to stand out. When travel bans are lifted, the entire world will be competing for your customers' attention. Discover the fundamentals of storytelling marketing and an action-based template of how you can bring storytelling into your customer communications. You'll also learn ‘come out and play’ campaign ideas and how to market locally.

This webinar was held on Wednesday 3 June 2020.

Delivery: Online

Duration: 60 minutes