Murray Farm to Plate Program
MRT has initiated the Murray Farm to Plate (F2P) Program so that it can achieve its objective of developing the region as a renowned agri and culinary tourism destination. The aim of the Murray F2P program is to improve the quality, authenticity and availability of locally produced food and beverage experiences for visitors and locals in the Murray region. The program is aimed at businesses throughout the entire supply chain and includes producers, transport operators, wholesalers and distributors connecting to the food service and independent retail businesses.
The first stage of the project is the development of a regional Farm to Plate Strategy. The strategy is designed to identify what the region is doing well, the opportunities, challenges, and gaps. To do this we need to understand the supply, demand and distribution challenges and opportunities around regional food and drink.
The Regional Strategy covers the Murray Region from Albury Wodonga to Mildura Wentworth. In addition, a series of five local cluster plans will be created to enable local communities along the Murray to develop their own approach to developing the agri/food and tourism sectors.
Murray Regional Tourism invites members of the local food community to participate in the workshop and learn about the key insights identified for developing the Farm to Plate Program in the local area.
Program facilitator, Regionality, will present an overview of the key findings from the program along with the potential next steps for the industry to take towards implementation at a local level.
We invite you to come along and engage in one of the following Strategy Cluster Activation Workshops. Book your place now at any of the five workshops below!
Strategy Cluster Activation Workshops
Albury, Wodonga, Greater Hume Workshop
Date: Wednesday 3 April 2.30pm – 4pm
Venue: Robert Brown Room, Albury City Council Offices, 553 Kiewa Street, Albury, NSW
Cobram Barooga Workshop
Date: Thursday 4 April 9.30am – 11am
Venue: RACV Cobram, 154 Campbell Rd, Cobram, VIC
Echuca Moama Workshop
Date: Thursday 4 April 2.30pm – 4pm
Venue: Cadell on the Murray, 325 Perricoota Road, Moama, NSW
Swan Hill Workshop
Date: Friday 5 April 10am – 11.30am
Venue: Swan Hill Region Information Centre, Curlewis & McCrae St, Swan Hill,VIC
Date: Monday 8 April - 3pm – 4.30pm
Venue: Fossey's Ginporium & Distillery, 110 Eighth Street, Mildura, VIC
The Murray Farm to Plate Program is a regional cross-border initiative and has been proudly funded by the NSW Government in association with the Victorian Government, Local Government partners, and Murray Regional Tourism.