Murray Farm to Plate Program

Sunday lunch at Trentham Estate

MRT has initiated the Murray Farm to Plate (F2P) Program so that it can achieve its objective of developing the region as a renowned agri and culinary tourism destination. The aim of the Murray F2P program is to improve the quality, authenticity and availability of locally produced food and beverage experiences for visitors and locals in the Murray region. The program is aimed at businesses throughout the entire supply chain and includes producers, transport operators, wholesalers and distributors connecting to the food service and independent retail businesses.

The first stage of the project is the development of a regional Farm to Plate Strategy.  The strategy is designed to identify what the region is doing well, the opportunities, challenges, and gaps. To do this we need to understand the supply, demand and distribution challenges and opportunities around regional food and drink.

The Regional Strategy covers the Murray Region from Albury Wodonga to Mildura Wentworth. In addition, a series of five local cluster plans will be created to enable local communities along the Murray to develop their own approach to developing the agri/food and tourism sectors.

Workshop Opportunities

Murray Regional Tourism invites members of the local food community to participate in the workshop and learn about the key insights identified for developing the Farm to Plate Program in the local area.

Program facilitator, Regionality, will present an overview of the key findings from the program along with the potential next steps for the industry to take towards implementation at a local level.

We invite you to come along and engage in one of the following Strategy Cluster Activation Workshops. Book your place now at any of the five workshops below!

Strategy Cluster Activation Workshops

Albury, Wodonga, Greater Hume Workshop

Date: Wednesday 3 April 2.30pm – 4pm

Venue: Robert Brown Room, Albury City Council Offices, 553 Kiewa Street, Albury, NSW

Cobram Barooga Workshop

Date: Thursday 4 April 9.30am – 11am

Venue: RACV Cobram, 154 Campbell Rd, Cobram, VIC



Echuca Moama Workshop

Date: Thursday 4 April 2.30pm – 4pm

Venue: Cadell on the Murray, 325 Perricoota Road, Moama, NSW



Swan Hill Workshop

Date: Friday 5 April 10am – 11.30am

Venue: Swan Hill Region Information Centre, Curlewis & McCrae St, Swan Hill,VIC



Mildura Workshop

Date: Monday 8 April - 3pm – 4.30pm

Venue: Fossey's Ginporium & Distillery, 110 Eighth Street, Mildura, VIC



The Murray Farm to Plate Program is a regional cross-border initiative and has been proudly funded by the NSW Government in association with the Victorian Government, Local Government partners, and Murray Regional Tourism.