Murray Farm to Plate Program

Sunday lunch at Trentham Estate

MRT has initiated the Murray Farm to Plate (F2P) Program so that it can achieve its objective of developing the region as a renowned agri and culinary tourism destination. The aim of the Murray F2P program is to improve the quality, authenticity and availability of locally produced food and beverage experiences for visitors and locals in the Murray region. The program is aimed at businesses throughout the entire supply chain and includes producers, transport operators, wholesalers and distributors connecting to the food service and independent retail businesses.

The first stage of the project is the development of a regional Farm to Plate Strategy.  The strategy is designed to identify what the region is doing well, the opportunities, challenges, and gaps. To do this we need to understand the supply, demand and distribution challenges and opportunities around regional food and drink.

The Regional Strategy covers the Murray Region from Albury Wodonga to Mildura Wentworth. In addition, a series of five local cluster plans will be created to enable local communities along the Murray to develop their own approach to developing the agri/food and tourism sectors.

After a series of 10 stakeholder consultation workshops with over 200 industry participants, MRT is preparing to launch the Farm to Plate Strategy and 5 x Cluster Plans in mid-October.

Pilot Program Opportunities

An important stage of the project is the pilot programs. These programs are aimed at addressing specific challenges and opportunities identified during the strategy development phase relating to developing a sustainable regional food system in the Murray region.

Regional F2P Distribution Pilot
The Distribution Pilot focuses on business opportunities in the transport, wholesale and logistics industry, to promote regional trade of our local produce to locals and visitors alike. The aim is to work with existing businesses to create a system to distribute local and regional food and drink to commercial buyers within the Murray Region. We plan to connect the region’s food producers and value adders with consumer-facing businesses in the retail, food service, tourism and hospitality sectors.

The pilot covers the Eastern section of the Murray region and is targeted to businesses working in Albury City, City of Wodonga, Indigo Shire, Federation Council, Moira Shire and surrounding areas.

Who can participate?
Anyone involved in the transport, logistics, cold chain, distribution and food businesses that wholesale or transport food into and out of the region and/or to local retail and food service companies. If you would like to participate in the distribution pilot, please email [email protected]. Expressions of interest close 28th September 2018.

Food Experience Masterclass Program
Chefs and food service entrepreneurs are invited to participate in an innovative program. The local food movement has gone from strength to strength, creating both opportunities and challenges for the food service sector. We recognise that accessing quality regional produce consistently, cost-effectively and efficiently can be challenging.

This masterclass program will share insights on managing a seasonally based menu, telling the story of provenance and overcoming the difficulties associated with sourcing local produce for commercial businesses.

Who can participate?
Restauranteurs, cafe owners, chefs, apprentices, cooks and any hospitality business owners focusing on food service and production, who would like to use and feature more local produce in their menus.

If you would like to participate in the masterclass program, please email [email protected]. Expressions of interest close 28th September 2018.

If your business doesn't fit into either of these pilot programs but you have relationships with businesses that do, please pass on the pilot program details.

The Murray Farm to Plate Program is a regional cross-border initiative and has been proudly funded by the NSW Government in association with the Victorian Government, Local Government partners, and Murray Regional Tourism.