'MURRAY SUNSETS' Campaign

The 'Murray Sunsets' Campaign is designed to resonate with both locals and visitors, this campaign invites participants to capture and share the mesmerising moments of Murray's golden hour. By showcasing breath-taking sunsets through videography and still photography, the campaign seeks to not only highlight the region's natural allure but also inspire individuals to explore undiscovered spots along the Murray.

Launching Friday 15th of December 2023 and running until the 14th of March 2024. This strategic approach aims to boost community involvement and generate User-Generated Content (UGC), fostering a sense of shared appreciation for the Murray Region's diverse landscapes.

The integration of paid ads will amplify the reach of these visual narratives. We are encouraging locals, tourists and businesses within the region to post their 'Murray Sunset' on their Instagram stories, tagging @visitthemurray

Ultimately, the campaign's overarching objective is to elevate awareness of the entire Murray Region, creating a collective tapestry of captivating sunset stories that resonate far and wide.

Consumer Landing Page

INVOLVEMENT:

Community

  • Ask the community to participate by sharing a photo of their Murray sunset on their Instagram stories and tagging @visitthemurray to go in the running to win one of four prizes.
  • They must be following @visitthemurray to win.

Industry

  • Promote the campaign on your Instagram page (reach out if you would like an image to post on organic socials).
  • Share our posts with your audience, encouraging them to share their Murray sunsets.
  • Post an image of the sunset in your region and tag us to re-share on our stories.
  • Use eDM header & content in your emails out to industry and consumer.

Key Messaging:

  • Discover the magic of a Murray sunset
  • The best sunsets in Australia are on the Murray
  • Enjoy the outdoor activities along the Murray, whilst enjoying the unique colours that light up the sky as the sun sets on a balmy summer’s evening.

Call To Action:

Please link any eDMs or social media back to the Visit The Murray Instagram OR landing page (see above). The Instagram is a more direct approach as all the information will be available on the platform we are asking participants to use. The website is not as direct but has additional content via the form for a Summer blog.

CAMPAIGN ASSETS

Below are:

  • Social Media Assets
  • eDM Header
  • A4 Poster
  • Suggested Captions
  • Terms & Conditions

We encourage you to either use the below images for your socials OR use your own picture of a sunset from your region.
Please ensure you tag us or use our social caption suggestions below.

We also have multiple time lapses, if you would like these, please email [email protected]

Social Media Assets
eDM Header
A4 Poster

Suggested Captions

CAPTION 1:
🌞 Exciting news!
We're joining @visitthemurray in celebrating the incredible sunsets of the Murray region.
Share your favourite sunset photo on your Instagram stories, tag @visitthemurray, and you could win incredible prizes! 🎁
#MurraySunsets #VisitTheMurray

CAPTION 2:
🌞 We're captivated by the beauty of Murray sunsets, and we want you to join the celebration!
Share your stunning sunset photo on Instagram stories, tag @visitthemurray, and be in the running for fantastic prizes. Let's spread the magic! ✨
#MurraySunsets #VisitTheMurray

CAPTION 3:
🌞 As proud supporters of the Murray region, we're excited to team up with @visitthemurray for the Murray Sunsets Campaign!
Share your most breathtaking sunset photo, tag @visitthemurray, and you might just win some incredible prizes. Don't miss out on the fun! 📸
#MurraySunsets #VisitTheMurray

CAPTION 4:
🌞 Calling all sunset enthusiasts!
We're partnering with @visitthemurray to showcase the best sunsets in Australia. Share your favourite Murray sunset on your Instagram stories, tag @visitthemurray, and you could win big! ✨ #MurraySunsets #VisitTheMurray

CAPTION 5:
🌞 Join us in embracing the beauty of a Murray sunset!
We've teamed up with @visitthemurray for an exciting competition. Share your sunset moments, tag @visitthemurray, and stand a chance to win fabulous prizes. Let's fill our feeds with the magic of the Murray! 📷
#MurraySunsets #VisitTheMurray

Terms & Conditions

Participants must be 18 years or older. Open to Australian residents only. Competition ends on March 14th. Prizes will be awarded monthly on December 31st, January 31st, and February 29th. The major BIG4 gift card will be awarded on March 15th. Photo must be taken in the Murray region or its surrounding areas. Winners will be notified via direct message on Instagram. Ensure your account is public during the competition period. Winners must respond within 7 days to claim their prize. Failure to respond will result in forfeiture, and an alternate winner will be chosen. By participating, you grant @visitthemurray the right to share and feature your photo on their social media platforms. This competition is in no way sponsored, endorsed, or administered by Instagram. Participants agree to comply with Instagram's terms of use.

If anything further is needed, please don't hesitate to reach out:

Georgia Homer-Osborne
E: [email protected]
M: 0431 294612