Industry Toolkit - Murray Moments Campaign

The below content has been drafted to assist the Murray region tourism industry and destination partners to leverage the campaign activity and share Murray Moments with your audiences.

Watch the short video tutorial about how to edit the image templates for use in your email and social media marketing. There are several drafted captions and content you are free copy from or use as a framework in your own captions.

To learn more about the campaign, click here.

EDM Template:

The below email template is available for you to copy and adapt for your audience. Use the EDM header template to complete the look.


Do you feel it Australia, a collective aching for adventure? Are your day-to-day routines leaving you underwhelmed? Confronted by feelings of boredom?

Sounds like you’re experiencing symptoms of the mundane. Lucky for you the best-known cure is just around the river bend. It’s time to take a moment, a Murray Moment.

Ignite your senses and elevate your life with an exploration through the exceptional Murray River region.

Create memories with a/an adventure/stay to [insert location/experience/activity] – bring your camera and get ready to fill your camera roll with memories.

Pack the car ready for [activity] and begin your road trip to [location], merely [travel time] from [source market].

Become captivated by a world of flowing rivers, bustling towns, and starry skies. No matter your Murray Moment, it’s yours for the taking. Experience all the Murray River has to offer this [month].

Social Media Captions:

The below templates are available for you to copy and adapt for your audience. Use the Facebook tile, Instagram tile or Instagram story templates to complete the look.


Caption 1:

Ready to trade the daily grind for adventure and memories that last a lifetime? 🌄

Escape, sit back, and soak up the serenity as you explore/enjoy [insert location/business]. 🌿

Do/stay at/see [insert experience] and create your own #murraymoments to take home with you.

Click the link to book/plan/find your next adventure/getaway/day out.


Caption 2:

Wanderlust and tranquillity intertwine at [insert location/business]. 🌅

If you’re looking for a spark of adventure, [insert activity] is for you. 🚤

Or perhaps opt for a slower pace as you relax and rejuvenate, indulging in [insert experience]. 🎣

Ready to explore/relax? Visit the link for more information.


Caption 3:

Time slows down when you’re in The Murray. 🌞

Take the time for yourself and create #murraymoments as you [insert experience]. 🔥

Disconnect to reconnect at [insert location], the perfect backdrop for unwinding. 🌌

Ready to find solace in new horizons? Tap the link to discover your next experience/getaway.


Caption 4:

Create lifelong #murraymoments in [insert location]. 🧡

Escape the hustle and bustle and warm up with [insert experience].

Here’s our top tips to make the most of [insert experience/location] this winter:

[list of relevant tips/must-haves/must-do things]

Save this for later to make the most of your #murraymoments


Caption 5:

Happy [day of the week]!

One of our favourite #murraymoments at [insert location/business] is [insert experience]

Tell us your favourite #murraymoments at [insert location]? Let us know in the comments.

Looking for a place to adventure/indulge for your next holiday?

Click the link to book/plan/find your next adventure/getaway/day out.


Caption 6:

Craving a cozy escape this winter? Gather 'round the campfire with [insert business name] and bask in the warmth of shared moments and unforgettable stories. 🔥

Under a galaxy of stars, every moment becomes a treasure to hold close to your heart. 🌌

Pack your bags, grab the kids/your travel bud, and head over for a holiday of adventure/relaxation, and plenty of #murraymoments


Caption 7:

Calling all adventure seekers! 🚴‍♂️

Saddle up and explore the [insert experience] of the Murray River region with [insert business name].  🌳

As the sun paints the sky in hues of pink and orange, the Murray River region becomes a canvas for your most cherished memories. 🎨

Get ready to make memories that warm your soul. Click the link to book your next fun-filled day out.


Caption 8:

Indulge in a delicious Murray Moment 🍽️

Warm up your taste buds and escape the day-to-day routine by savouring the region's delectable culinary delights. 🍷

Head over to [insert business] for [list a couple of food and drink items] and much more.

Click the link to book a table.