New Road Map for Murray Tourism And Agribusiness Industries

The creation of a new Murray Regional Food Council, a food provenance accreditation system, regional food brand and a ‘farm to plate’ business innovation incubator are just four new initiatives proposed in a new ‘Murray Farm to Plate’ Consultant Report delivered to Murray Regional Tourism today.

From mining to dining boom: tourism and agribusiness are set to be among Australia’s fastest growing industries of the coming decade. This is a trend Murray Regional Tourism is determined to capitalise on.

The proposed Murray Regional Food Council would provide a platform for collaboration across all sectors and the government and to oversee the delivery of these new initiatives. If created, a new regional food brand would be backed by a new food provenance accreditation system. The brand would celebrate and leverage every local products’ origins and food journey in a similar way to how the wine industry differentiates by growing region.

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About the Murray Farm to Plate Program

The Murray Farm to Plate Program is a regional cross-border initiative and has been proudly funded by the NSW Government in association with the Victorian Government, Local Government partners and Murray Regional Tourism.