Murray Tourism PR Accelerator

Boost Your PR Skills & Attract More Visitors!

Join the Murray Tourism PR Accelerator PR Workshops & Mentoring Program

Murray Regional Tourism (MRT) and Destination Riverina Murray (DRM) invite you to an exclusive Public Relations (PR) training program designed to help tourism operators and event organisers elevate their media presence and attract more visitors.

Through interactive workshops facilitated by Georgie Robertson and Liz Nable, Regional PR & Co,  and expert-led mentoring with Georgie, you’ll gain practical PR skills to confidently promote your business, connect with the media, and drive more attention to your tourism experience.

🔹 Learn how to craft compelling stories
🔹 Master the art of media engagement & digital PR
🔹 Access expert guidance & one-on-one mentoring

This is your chance to enhance your visibility and grow your business!

Workshop Details

The Murray Tourism PR Accelerator PR Workshops will be held across the Murray Region in Yarrawonga Mulwala, Albury Wodonga, Euston Robinvale and Echuca Moama. Join us for one of our in-person workshops at a location near you!

📍 Locations & Dates:

  • The Sebel, Yarrawonga – 31 March 2025
  • Albury City Library Museum, Albury– 1 April 2025
  • The Euston Club, Euston – 5 May 2025
  • Cadell on the Murray, Moama – 6 May 2025

⏰ Time: 10am – 4pm
🎟️ Cost: FREE (Limited spots available!)
🔗 Register Now at the links below

Why Attend?

This program is designed to equip you with the essential PR skills needed to:

  • Write powerful media releases that get noticed
  • Pitch your story to journalists & media outlets
  • Leverage social media & digital PR strategies
  • Handle crisis communications with confidence
  • Get one-on-one mentoring for tailored PR support

Whether you’re a tourism business, event organiser, or operator, this program will give you the tools and knowledge to successfully promote your offering and reach a wider audience.

 

🎤 Meet Your Expert Facilitator: The Regional PR & Co.

This training will be led by The Regional PR & Co, a leading communications agency specialising in storytelling, media engagement, and brand strategy for regional businesses.

Founder Georgie Robertson brings a wealth of PR experience across tourism, events, agtech, and lifestyle sectors, helping countless regional businesses enhance their visibility and media reach.

With her deep connections in regional and national media, Georgie will provide valuable insights to help you successfully engage with journalists, craft compelling stories, and get the coverage you deserve!

Georgie will co-facilitate the workshops with Liz Nable, media and PR expert, entrepreneur and former television journalist. Utilising her 15 years experience working as a journalist and producer in the media in Australia and around the world, Liz educates SME’s and entrepreneurs about how to leverage the media and free PR to grow their business or brand.

One-on-One Mentoring Opportunity

After the workshops, there will be an Expression of Interest opportunity for 10-12 selected participants to receive personalised one-on-one mentoring to:

✔ Refine media releases and PR campaigns
✔ Improve their media engagement strategy
✔ Measure and track their PR success

Interested in Mentoring? Apply through our Expression of Interest (EOI) process during the workshops or online as follows:

  • Yarrawonga & Albury is open from 1 April to 9 April 2025
  • Euston & Moama is open from 6 May to 12 May 2025

EOI Information and application form will be added to this page closer to these times.

How to Register for the Workshops

Spaces are limited, so secure your spot today!

🔗 Register Now at the links below

📩 Have questions? Contact us at [email protected] or call 03 5480 7110

👥 Help spread the word! Share this opportunity with tourism operators and event organisers in your network who would benefit from this valuable training.

✨ Don’t miss this chance to level up your PR skills and grow your tourism business!