Destination Inspiration_DI GREEN REVERSE

Destination Inspiration Program

Off the back of the highly successful Destination Inspiration Events and Mentoring Program delivered in 2021, Destination Riverina Murray (DRM) and Murray Regional Tourism (MRT) have partnered again to deliver two rounds of this program in 2022. The first round kicked off in April and the second round is commencing in September. The events will be followed by a mentoring program that provides hands-on support to build the capacity and capabilities of tourism businesses towards the development of new visitor experiences.

Participants at the Destination Inspiration event series who want to advance their ideas will be invited to express their interest in participating in the one-on-one mentoring program. Each round of the 6-month program will have spaces for up to 15 participants and is designed to accelerate the product development process and progress ideas into new or enhanced experiences for visitors to the region. The Mentor's job is to help businesses get their new experience to market, quickly.

The Destination Inspiration Event Series and Mentoring Program is supported by the Commonwealth Government’s Building Better Regions Fund.


  1. To motivate and inspire the development of new tourism businesses or the enhancement of existing tourism businesses.
  2. To educate and inform participants about what consumers expect from a visitor experience and what is considered best practice.
  3. For people to leave the event thinking “I’ve got a great idea. If they can do it, I can too. I’m going to take the next step.”
  4. To provide participants with resources and support to make it happen.
  5. To increase the amount of high quality / hero tourism businesses and experiences in the Riverina Murray region.



The Mentoring Program will supercharge the development of new tourism products and experiences in the Riverina Murray region.

Applicants will be required to submit an expression of interest in the program and outline their idea for a new or expanded visitor experience. From the EOIs received the Destination Riverina Murray and Murray Regional Tourism teams will select 15 participants to be supported through a 6-month program of intensive business development to bring their idea to market and to become an active participant in the region’s tourism industry.

15 participants across the Riverina Murray region will be selected at a cost of $450+GST per participant.

The Mentoring Program will begin in October and will be delivered in a combination of in-person, online and telephone sessions.

Expressions of Interest closed 5pm October 7th, 2022.

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