Bushfire Recovery Marketing Campaigns

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While the bushfire crisis hasn’t affected the Murray region to the extent it has some of our neighbours and our thoughts are with those regions, we are experiencing substantial impacts.

There have been bushfires in the Upper Murray, several events in the east of the region have been cancelled because of smoke haze and moving forward we potentially face water quality issues as debris from the bushfires enters our waterways.

Consistent with what’s happening across the nation, people are cancelling or delaying their travel plans to the Murray.

We’re working closely with our local and state government partners on a range of marketing initiatives to encourage people to visit the Murray region; but, we need our destinations and tourism operators to help spread the word.

The following are some ways you can help us encourage people to Visit The Murray:

Get active on social media

The broad reach of social media, its low cost and easy targeting methods make it one of the most effective and efficient ways to encourage people to Visit The Murray.

We encourage you to share positive and inspiring photos and videos of your destination and business via your social media channels.

Make sure you use the hashtag #visitthemurray and tag @visitthemurray in your Facebook and Instagram posts so we can showcase your images and videos.

Instagram @visitthemurray | Facebook @visitthemurray | #visitthemurray

We also encourage you to use the following hashtags were appropriate:

Plus your destination’s tags and hashtags.

If you need help developing inspiring content, the team at Tourism Australia have some great resources to help you get the most out of your social media channels.

More information:

Get involved in Tourism Australia’s Holiday Here This Year campaign

Holiday Here This Year asks Australians to get out there and see their own backyard. Whether it be a weekend away near home, a trip to another state or discovering somewhere in Australia they’ve always wanted to visit.

The campaign taps into the overwhelming goodwill and support behind the bushfire recovery by urging Australians to travel in their own backyard this year. Backed by all the states and territories, it provides a unified platform to galvanise the entire tourism industry and Australians, with an immediate call to action to holiday in Australia, and to support the recovery.

To support the campaign, we encourage you to:

1. Commit to the Holiday Here This Year message:
Download the custom toolkit. It’s got everything you need to know about the campaign and how to integrate Holiday Here This Year into your marketing.

2. Spread the word:
Let everyone know you’re open for business by posting on social media with #HolidayHereThisYear.

3. Show Australians your little bit of Australia:
Join the Facebook event and engage with the posts by commenting and sharing photos and information about your destination.

More information:

Campaign Hashtag: #HolidayHereThisYear

Participate in Destination NSW’s Now’s The Time To Love NSW campaign

Now’s The Time To Love NSW urges travellers to book a getaway that gives back and generates authentic, real-time imagery of NSW’s many holiday destinations. The campaign draws on the deep pride and passion visitors and local businesses have for NSW.  It is complemented by promotional and partnership conversion activities with Qantas Airways, Accor, Webjet, TripAdvisor and Tigerair to drive future bookings. 

Showcase your product or experience by sharing photos on social media with the hashtag #LoveNSW – and don’t forget to create or update your Get Connected listing to feature your business on Destination NSW’s consumer websites (visitnsw.com and sydney.com) and social media channels.

More information:

Campaign Hashtags: #LoveNSW | #RecoveryWeekend

Join the online campaigns that support bushfire impacted areas

Where appropriate – particularly for tourism businesses in the east of the Murray region – join in the many community and industry led campaigns that encourage people to visit areas impacted by the bushfires.

These campaigns include:

  • Roadtrip For Good
  • Empty Esky
  • Spend With Them
  • Visit With Them
  • More Than A Good Drop
  • Discover Here
  • Keep on Camping

Roadtrip For Good

Online platform where users can create their own travel itineraries to support bushfire affected communities.

Add your business to their online travel itinerary planner at: www.roadtripforgood.org.au

Instagram @roadtripforgood | Facebook @roadtripforgood | #roadtripforgood

Empty Esky

A movement of foodies and adventurers supporting local businesses affected by the bushfires.

Email to be featured: [email protected]

Instagram @emptyesky | Facebook @emptyesky | #emptyesky

Spend With Them

Helping rebuild towns and businesses affected by the bushfires.

Email to be featured: [email protected]

Instagram @spendwiththem | #spendwiththem

Visit With Them

Showcasing events and celebrations to assist in the rebuilding and recovery process.

DM to be featured.

Instagram @visitwiththem | #visitwiththem

More Than A Good Drop

Shining a spotlight on food, wine and tourism affected by the bushfires.

DM for more information.

Instagram @morethanagooddrop | Facebook @morethanagooddrop | #morethanagooddrop

Discover Here

Encouraging people to stay local in hidden paradises, support smaller communities and discover here.

DM to be featured

Instagram @discover.here | #westayhere#discoverhere

Keep On Camping

A Caravan Industry Association of Australia initiative encouraging people to visit parks in affected communities.

Facebook @LetsGoCaravanCamping | #keeponcamping

Get involved at: