Website Headers (3)

Welcome to Our Tourism Data Hub

At Murray Regional Tourism, we are dedicated to providing robust and insightful data on tourism patterns, trends, and economic impact across our beautiful Murray region. Our Tourism Research Australia (TRA) reports offer detailed snapshots of domestic and international visitation, expenditure, and visitor behaviour across key Murray destinations.

Why Murray visitation data looks different right now

Tourism Research Australia (TRA) has introduced a new methodology for measuring domestic travel called the Domestic Tourism Statistics (DoTS). This has replaced the long-running National Visitor Survey. Because of this change, there is a break in data, which means Murray Region visitation results cannot be directly compared with previous years until at least March 2026.

During this time, Murray Regional Tourism will continue to provide insight and support. While comparative datasets are limited, operators, councils, and partners can still access localised visitation information to help with:

  • Event planning
  • Grant and funding applications
  • Business cases and investment proposals
  • Destination development and marketing activities

These insights can be provided through the Localis Dashboard, which offers regional mobility and visitation indicators designed to complement official TRA outputs.

If you need tailored visitation data for your project or organisation, please contact your local council or Murray Regional Tourism directly.

For additional resources, including links to official dashboards from TRA, DJSIR, Visit Victoria, and Tourism Australia, click the link below.

View the Guide

Key Insights for Tourism Stakeholders

Explore the trends shaping tourism in the Murray region with comprehensive data covering day trips, overnight stays, and spending patterns. Our data highlights significant visitor behaviours, reasons for travel, popular activities, and economic contributions across various Murray destinations, including Echuca Moama, Swan Hill, Mildura Wentworth, Sun Country, and Albury Wodonga.

Data for Strategic Planning

This platform provides valuable information that supports local councils, tourism operators, and policy makers in developing informed, data-driven strategies. Use these insights to understand:

  • Visitor profiles and types
  • Domestic and international spending trends
  • Seasonal fluctuations in visitation
  • Popular attractions and activities
  • Economic impact on local communities

Empowering Tourism Growth

With access to these datasets, we aim to empower the tourism sector by facilitating strategic initiatives and investment. Whether you’re planning new experiences, optimising marketing efforts, or enhancing infrastructure, our data supports sustainable tourism growth and enhances the visitor experience across the Murray River region.

Download previous datasets:

2024

2023

2022

2021

2020

2019

2018

2017