Murray Regional Tourism (MRT) is dedicated to supporting a thriving, resilient, and sustainable visitor economy across the Murray region.
In partnership with local operators, councils, and government agencies, we offer tailored support through industry development programs, training opportunities, and one-on-one business assistance. Our focus is on strengthening tourism capability, fostering innovation, and enabling operators on both sides of the Murray to deliver high-quality, authentic visitor experiences. Together, we’re shaping a vibrant and future-ready tourism sector for the benefit of our communities and the region.
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Stay connected with the latest news, marketing insights, and events from Murray Regional Tourism. Our monthly newsletter is tailored for tourism operators on both sides of the Murray.
Getting Started with Murray Regional Tourism
New to tourism in the Murray region or just discovering Murray Regional Tourism for the first time? You’re in the right place.
Regional Strengthening Program
A series of FREE courses tailored specifically for tourism and hospitality businesses across the Murray region’s 13 Local Government Areas.
Australian Tourism Data Warehouse
Promote your tourism business across major travel websites and reach more visitors online. Create a listing with your own description and images to boost your visibility at every stage of the visitor journey.
Australian Tourism Accreditation Program
Build trust, stand out, and grow your tourism business through nationally recognised accreditation. explore tailored programs designed to strengthen quality, sustainability, and visitor experience.
Regional Strategies and Plans
Find developed strategies and plans to support and highlight Murray Regional Tourism's specific role in realising the long-term tourism objectives of the Murray region.
Product Development
At Murray Regional Tourism, we lead and support the creation of visitor-ready experiences that strengthen our region’s brand, grow local economies, and celebrate our stories.
Murray Research
Access detailed data and insights to support your tourism planning and decision-making. Explore visitor trends, behaviours, and economic impact across the Murray region.
Destination Management Plan
Explore the Murray Region Destination Management Plan to see how we’re shaping a stronger, more vibrant visitor economy. Discover our region-wide strategy for sustainable tourism growth from 2023 to 2027.