Murray Regional Tourism is here to support your decisions with up-to-date data, insights, and strategies that shape our region’s visitor economy. Whether you’re planning, adapting, or innovating, this hub brings together trusted resources to help you stay informed and ahead.
Explore local, state, and national research, international trends, crisis planning tools, and the strategic documents guiding tourism growth across the Murray.
Murray Research
Access detailed data and insights to support your tourism planning and decision-making. Explore visitor trends, behaviours, and economic impact across the Murray region.
Murray Strategies and Plans
Find developed strategies and plans to support and highlight Murray Regional Tourism's specific role in realising the long-term tourism objectives of the Murray region.
Crisis Preparedness
Access plans and resources to support your business in preparing for, responding to, and recovering from crises impacting tourism across the Murray region.
Domestic Research
Find domestic tourism data, strategic documents and market insights from Victoria, NSW and national sources to support your planning, marketing and investment decisions.
International Research
Explore insights into global visitor trends, satisfaction drivers, and accessibility in tourism. Access market profiles, visitor surveys, and research to inform strategy across Victoria, NSW, and beyond.
Need more information or something specific?
Murray Regional Tourism has access to detailed regional data and tailored insights that aren’t published online. If you’re working on a grant application or need support with visitor data, get in touch. We’re here to help.