Murray Regional Tourism leads regional marketing activity to showcase the people places and experiences that make The Murray Region unique. Our marketing work strengthens awareness of the region and supports operators, partners and communities across both sides of the river.
In partnership with local operators, councils, state tourism bodies and media networks we deliver targeted campaigns brand leadership and regional storytelling. Our focus is on promoting authentic experiences building consistent messaging and creating opportunities for wider exposure through collaboration with Visit Victoria Destination Riverina Murray and Destination NSW. Together we are raising the profile of The Murray and inspiring quality visitors to explore more of our region.
How we Market the Region
Discover how we promote The Murray through regional campaigns partnerships and targeted storytelling. Learn how our marketing activity works and how it helps raise the profile of the region.
How to work with us
Find simple ways to collaborate with our team and share your stories with a wider audience. Learn how we partner with operators and councils to support marketing activity across the region.
Murray Region Marketing Toolkit
Access the brand tools that guide how The Murray is represented in marketing. Use the toolkit to keep your messaging and visual style consistent with the regional brand.
Content Hub
Browse approved images and videos that showcase life along The Murray. These assets help you share your stories confidently and support media and marketing activity across the region.
Murray River Cameras
Explore live views from across The Murray through our funded river camera network. These cameras offer a real time look at conditions and invite visitors to discover the region as it is today.
Media Enquires
If you are covering The Murray we can help with information stories and imagery. Contact our team and we will respond as quickly as possible.