The Murray scoops two awards at the WOTIF 2023 Aussie town of the year

CONGRATULATIONS ALBURY and ECHUCA

Murray Regional Tourism is thrilled to announce Albury, NSW claims the top spot as 1 in 2 Aussies prioritise 3-day local getaways, whilst Echuca claims the 10th spot.

Albury claims this year’s win, proving the Murray River border town has become far more than a pit-stop destination.

The awards come as 46% of Aussies plan to travel in April to take advantage of the public and school holidays*. Three-day-stays prove to be the new sweet spot for domestic holidays, with demand on Wotif growing by more than 30% in 2022, compared to 2021.

“Aussies remain committed to travelling locally in 2023,” says Wotif Managing Director, Daniel Finch. “While cost considerations are top of mind for everyone this year, it’s clear travellers are not deterred and instead are prioritising accessible, experience-rich getaways.

We know 29% of Aussies are open to travelling to new destinations this year to keep costs down*, and we hope by spotlighting these deserving destinations, all of which are extremely accessible, the awards inspire Aussies to explore and connect with regional destinations beyond the typical tried and tested.”

2023 Wotif Aussie Town of the Year Award winners:

1. Albury, NSW
2. Bundaberg, QLD
3. New Norfolk, TAS
4. Port Lincoln, SA
5. Ballarat, VIC
6. Merimbula, NSW
7. Toowoomba, QLD
8. Dunsborough, WA
9. Orange, NSW
10. Echuca, VIC