The Mighty Murray Tourism Boom! Record Breaking Visitor Numbers
Record tourism figures continue to rise to exponential heights in the Murray region with the latest official data indicating travel to the area is up 6.4% with 6.1 million visitors to the region in the year ending December 2018, trumping regional Victoria and NSW and Australia’s national growth rates!
The data also revealed that in the year ending December 2018 visitors spent $1.8 billion in the region (+ 16.7 per cent) and enjoyed a record 10 million nights (+12.2%).
Murray Regional Tourism Board Chair Wendy Greiner hailed the results, attributing the outcome to ongoing hard work and cross border collaboration between local governments, our two state tourism agencies, regional tourism organisations, industry and Murray Regional Tourism (MRT). This effective partnership has led to consistent and continual year on year growth in visitor numbers, expenditure and nights spent in the Murray region.