Strong growth in visitor expenditure across the Murray region
Murray Regional Tourism (MRT) is pleased to announce visitation to the Murray region has continued to grow based on the recent release of year ending December 2017 quarterly visitation statistics by Tourism Research Australia.
The Murray region received 5.8 million visitors, up by 8.5% on the year ending (YE) December 2016 figures. This resulted in growth in total visitor expenditure of 11.1% to $1.6 billion in the Murray region.
In terms of domestic overnight travel, the region received 2.8 million visitors, up by 6.6% on YE December 2016.
Wendy Greiner, Chair of Murray Regional Tourism, said “The 2017 visitation results highlight how important the visitor economy is to regional jobs and economic prosperity and we are delighted the high quality visitor experiences on offer to visitors has injected $1.6 billion into the local economy.
“Our highly successful and unique cross-border collaborative approach to marketing the region has seen a strong increase in visitor numbers with gains achieved domestically with over 7.7 million nights spent in the region, an increase of 4.9% on the previous year with visitors staying on average 2.8 nights.”
Download media release Media release_Visitation_YE Dec17_F