New Visitor Data Shows Tourism Critical To Murray Economy

The Murray region achieved record visitor numbers, nights and spending in the year ended 30 September 2019, according to the latest results from Tourism Research Australia.

The region’s strong growth reflects how critically important the tourism industry is to the local, regional, state and national economies and highlights the need for the industry to unite in its marketing efforts to minimise the impact of the devastating bushfires.

For the first time ever, visitor expenditure in the Murray exceeded $2 billion, an increase of 11.5 per cent over the past year and a major milestone for the region.

A record 6.5 million people visited the region and stayed an unprecedented 11 million nights – growth of 3.3 per cent and 8.4 per cent respectively.

View the full media release

View Travel to the Murray Region – YE September 2019