Murray region welcomes financial support from the Vic Government
Murray Regional Tourism, the peak cross border tourism organisation for the Murray region in NSW and Victoria plays a critical role in the visitor economy and welcomes today’s funding announcement of $290,000 by the Victorian government.
Prior to COVID-19 and border closures the region would welcome annually 6.5 million visitors across our river communities supporting around 2,500 tourism businesses and providing over 18,000 jobs in the region.
Visitors spent nearly $2 billion in direct expenditure and enjoyed 10 million nights in the region.
With the region’s visitor economy decimated enduring the highest lockdown measures in Australia with over 41 weeks of interrupted trade in the past 12 months, this funding will be vital to enabling Murray Regional Tourism to support industry through implementing dedicated marketing initiatives to increase awareness and drive visitation into the future.