The Marketing Toolkit brings together the region’s core marketing information in one place. It has been designed to help operators partners and media create consistent and effective marketing content for The Murray.
On this page you will find:
- The regional brand guidelines
- Experience pillars
- Target markets
- Links to logo files brand guidance and approved image and video assets
This toolkit supports clear storytelling across the region and helps ensure The Murray is represented with confidence in all marketing activity.
Regional Brand Guidelines
Brand guidelines help everyone who promotes The Murray tell a cohesive and recognisable story. They outline how the brand should look and sound, and how to apply its key visual elements including the logo, typography, tone of voice and photography.
Following these guidelines ensures The Murray is presented with accuracy and consistency across websites digital content print materials and media coverage.
Brand Guidelines
A broader overview of how The Murray brand should be represented. This includes visual identity messaging tone of voice and photography style.
Logo Guidelines
A dedicated guide that outlines correct logo usage including clear space, sizing and placement.
Experience Pillars
The Murray’s experience pillars highlight the core themes that shape the regional story. These pillars provide direction for imagery messaging and content selection, helping operators reflect the region’s strengths in their marketing.
Target Markets
The Murray Region Destination Management Plan identifies five key visitor segments. These visitors represent strong intent to travel and clear opportunities for the region.
