Launch of new Murray Region Destination Management Plan

The new Murray Region Destination Management Plan was launched in Albury today. The plan provides a blueprint to secure growth and economic vibrancy for the region, driven by the region’s strong visitor economy.

In 2017 tourism to the Murray region accounted for 19.9 per cent of total employment, attracting 5.4 million visitors (day trip and overnight) and $2.9 billion in visitor expenditure (direct and indirect).

“Today, with the launch of our 2018 Destination Management Plan, we embark on the next phase in the Murray region’s tourism growth. The Plan sets a series of infrastructure, product and experience priorities to ensure that we continue to thrive and grow, and I look forward to working with the State Governments of NSW and Victoria, with Destination Riverina Murray, the 13 local government authorities, and with the tourism sector and communities that are united by the Murray, to deliver on the potential identified in the plan.” Wendy Greiner, Chair of Murray Regional Tourism.

Murray Regional Tourism (MRT) is the only Regional Tourism Organisation (RTO) in Australia that includes areas within two states, Victoria and New South Wales, and is responsible for providing overarching tourism strategy for the Murray Region. MRT would like to thank our partners and the tourism industry for their contribution to the development of the plan.

View media release or download Murray Region Destination Management Plan