Success for The Murray at the 2025 Tourism Awards

The Murray region has delivered one of its strongest award seasons on record, taking home major honours at both the Victorian and New South Wales Tourism Awards. The results showcase the depth, diversity and excellence of visitor experiences that continue to position The Murray as one of Australia’s most compelling regional destinations.

Across both states, The Murray achieved three gold, three silver, one bronze and three outstanding finalist recognitions, highlighting the strength of long-established operators and the innovation of emerging businesses. This breadth of success reflects a region-wide commitment to delivering high quality, memorable experiences for visitors.

Award winners:

• Gold
  • All Seasons Holiday Park, Mildura – Caravan and Holiday Parks
  • All Seasons Houseboats, Mildura – Unique Accommodation
  • Tocumwal Chocolate School, Tocumwal – Excellence in Food Tourism

• Silver
  • Murray Regional Tourism – Tourism Marketing & Campaigns
  • My Coffee Cart, Echuca Moama – Tourism Retail, Hire and Services
  • Deni Ute Muster, Deniliquin – Major Festivals and Events

• Bronze
  • Mildura Visitor Information Centre – Visitor Information Services

• Outstanding finalists
  • Campaspe Shire Council – Local Government Award for Tourism
  • Wisps of Wool Retreat – Self Contained Accommodation
  • Goolwa River Retreat – Self Contained Accommodation

Lucy Bromley from All Seasons Houseboats and All Seasons Holiday Park said the team was thrilled to receive gold and proud to represent both Mildura and the wider Murray region. “To be recognised at a state level is incredibly special for our whole team. Our staff, our guests and our community are at the heart of everything we do, and this award is a real reward for their support,” Ms Bromley said.

Lynn Mason from Wisps of Wool Retreat said being a finalist in their first year of entering the awards was an incredible honour. “We are so proud to be recognised among so many amazing businesses in The Murray. It was lovely to be surrounded by such a supportive group of people from our region and to experience it all together in person. This process has inspired us to keep growing and sharing the magic of our

Team Murray at the Victorian Tourism Awards

retreat with visitors,” Ms Mason said.

Murray Regional Tourism Chief Executive Officer Cameron Sutton said the results reflect a region that continues to evolve and inspire visitors.

“Our operators, event organisers and tourism teams work hard to create experiences that capture the heart of The Murray. To see so many of them recognised across Victoria and New South Wales shows the strength of our region and the passion that drives it,” Mr Sutton said.

“We are especially proud to be awarded silver for our Mates of the Murray campaign. This campaign was built on real people who bring our communities to life. Every Mate who shared their story gave visitors a genuine connection to our region and this recognition belongs to them. Our team is thrilled and very grateful.”

Mr Sutton said the results also demonstrate the important role collaboration plays in lifting
the profile of the region.

Murray Regional Tourism Team

“When the region comes together, we achieve big things. Whether it is a small business, a volunteer organisation or a major attraction, every contribution strengthens The Murray story. We are incredibly proud of everyone who represented our region in these highly competitive state awards.”

He added that the gold winners from both states will go on to represent The Murray and their respective state at the Australian Tourism Awards in March 2026.

The full lists of categories and finalists can be found through the Victorian Tourism Awards and the New South Wales Tourism Awards websites.