The Murray Region experiences rapid growth in domestic visitation
The latest National Visitor Survey results released by Tourism Research Australia show that
domestic day trip and domestic overnight visitors spent a combined $1.6 billion in the Murray
Region in the year to March 2018. With game-changing projects in the pipeline, Murray
Regional Tourism believes these results are the fruits of the strong collaboration between our
local government partners, industry and tourism associations.
The Murray region’s domestic results continue to be extremely solid: with a total of 2.8 million domestic
overnight visitors (+6.6%) spending 7.8 million nights (+5.2%) and $1.2 billion dollars (+12.6%) in the
region for the year ending March 2018. An additional 3 million (+13.6%) domestic daytrip travellers
spent an additional $402 million dollars (+20.4%).
Taking a longer-term view, these results represent a significant 22.1% increase of domestic overnight
visitors to the Murray region since March 2014.