The Content Hub is your central library to access photo and video assets for The Murray region. It has been created to help operators partners and media access high quality content that showcases the diversity of the Murray. The Hub supports consistent storytelling across the region and helps promote what makes the Murray unique.
About the Content Hub
Murray Regional Tourism works with local partners and creators to curate content that reflects the region’s landscapes towns and visitor experiences. The Content Hub brings these resources together so industry can use them with confidence and accuracy.
You will find:
- Approved images for marketing and media
- Short video assets
- Seasonal content suitable for campaigns and digital channels
The library is updated regularly to ensure content stays current and relevant for marketing and media use.
Who Can Use This Content
The Content Hub is available to:
- Tourism operators
- Local government partners
- Regional organisations and associations
- Media and content creators
All assets are provided for the purpose of promoting the Murray region. Usage requirements are confirmed by the MRT team as part of the approval process.
How to Access Content
To access or download items you will need to create an account and submit an order. Our team reviews each order and provides usage guidance based on the image or video selected.
If you need support choosing the right assets or have a specific content request contact: [email protected]
How the Content Hub Supports the Region
The Hub strengthens regional storytelling by giving industry access to trusted images and videos that represent the Murray with accuracy and quality. It helps create a consistent picture of the region across websites social media and promotional campaigns. It also supports operators who want to share authentic visuals without needing to produce content themselves.
Want to host your images here?
Operators with images that they would like to be included in the image gallery can do so by contacting their participating local government and signing an agreement to allow that government body to distribute images on their behalf. If an operator is prepared to sign such an agreement but their local government is not a partner in the program, they may contact Murray Regional Tourism and the same arrangement can be made.
Destinations that have not yet joined the program to showcase their content can do so by contacting Murray Regional Tourism.