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Track visitor spend, spot trends and advocate with confidence

Murray Regional Tourism partners with Localis, a regional consultancy specialising in place-based data and economic insight. Through this partnership, each council receives a tailored monthly Snapshot Report, along with year-round access to a live Localis dashboard.

What you receive

Each month, your LGA receives:

  • A customised Snapshot Report via email

  • Insights into total visitor and resident spend

  • Category breakdowns (e.g. retail, accommodation, fuel)

  • Data by domestic and international origin

  • Your LGA’s share of the broader Murray economy

Year-round dashboard access

In addition to the monthly reports, your council has access to an interactive Localis dashboard with deeper insights and visual tools to support strategic planning. New report types now available include:

  • Spend Snapshot and Comparison
  • Rising and Falling Markets
  • Daily Spend
  • Accommodation Monthly & Supply
  • Flight Insights
  • And more

Each council has one dashboard login. Please contact us if you need help accessing your account.

Why this data matters

Tracking spend by category and visitor type gives you the tools to:

Click to access the Localis Dashboard

Watch the Localis Reporting Walkthrough

New to the platform or need a refresher? This video covers everything from logging in to understanding key spend categories.

  • Make informed decisions around events, infrastructure and investment
  • Monitor sector performance such as hospitality, retail and accommodation
  • Strengthen reporting to council, funding bodies and stakeholders.
  • Identify trends to guide future planning

Included in your MRT membership

Access to this reporting is provided at no additional cost as part of your MRT partnership. It’s one of the ways we support your team with timely, localised data to inform strategic planning and advocacy for the visitor economy.

Frequently Asked Questions

Jump to the section:

Transaction Data

Accommodation Data

Mobility Data

Flight Data

Still Have Questions?
We're here to help. Just drop us a line at [email protected] and we'll make sure you're looked after.