Website Headers (22)

Murray Regional Tourism works closely with operators local government and industry partners to strengthen the Murray visitor economy. This page explains how to work with us and how to make the most of the tools networks and opportunities available across the region.

Whether you manage a tourism business create social content plan marketing campaigns or support visitor services this page outlines the ways we can work together.

Website Tiles Industry Page (25)

How We Support Industry

We help operators and regional partners by:

  • Sharing insights into visitor behaviour and regional trends
  • Providing access to approved images and videos
  • Supporting media enquiries and publicity opportunities
  • Developing regional campaigns and marketing programs
  • Working with councils to strengthen industry capability
  • Connecting operators to state led opportunities through Visit Victoria Destination Riverina Murray and Destination NSW

Our role is to help tell a strong consistent story for The Murray and make it easier for visitors to choose our region.

Share Your Updates With Us

We can only promote what we know about.
If your business has new experiences, seasonal highlights, strong imagery events or story ideas please share them with us so we can help encourage visitors to explore more of what you offer.

You can reach us at
[email protected]
Or tag us on social media so we can see and share your content.

Website Tiles Industry Page (26)
Website Tiles Industry Page (24)

Working With Us on Social Media and Marketing

Operators and marketing teams can partner with MRT by:

Using our regional tools

These tools support consistent messaging across the region.

Tagging and engaging with our channels

Your content helps us tell a stronger regional story. Follow and tag:

Amplifying regional campaigns

Operators can align with and share MRT campaigns such as Mates of The Murray to help extend their reach and drive visitation.

Our Regional and State Partnerships

Murray Regional Tourism works closely with Visit Victoria Destination Riverina Murray and Destination NSW to grow the region’s profile beyond local borders. These partnerships help identify opportunities for state wide and cross border promotion and provide operators with access to platforms that would be difficult to secure independently.

Through these collaborations the region has achieved strong exposure across major media outlets including coverage through the Nine News Weather segment and national visibility through partnerships with Tourism Australia.

These relationships ensure The Murray has a broader platform a stronger presence and more opportunities to shine.

Website Tiles Industry Page (27)
Website Tiles Industry Page (28)

Collaboration with Councils

We work with councils across the region to support:

  • Tourism development and planning
  • Visitor servicing initiatives
  • Regional product development
  • Shared marketing priorities
  • Research and insights

Strong collaboration between MRT and local government ensures operators are supported consistently across borders.

What we do and dont do

We do

  • Lead regional marketing for The Murray
  • Manage regional campaigns
  • Provide industry development tools and training
  • Maintain the regional brand and content library
  • Support media and publicity
  • Work with state agencies on major opportunities
  • Produce research and insights to support decision making

We do not

  • Manage bookings or reservations
  • Provide individual business consulting
  • Run visitor information centres
  • Sell advertising
  • Replace council responsibilities
  • Guarantee placement in media or campaigns

This transparency helps ensure you access the right support at the right time.

Contact Us

For marketing support                                     For industry support                          For general enquiries
[email protected]                             [email protected]                  [email protected]

Tools to help you work with us