Localis

Track visitor spend, spot trends and advocate with confidence

Murray Regional Tourism partners with Localis, a regional consultancy specialising in place-based data and economic insight. Through this partnership, each council receives a tailored monthly Snapshot Report, along with year-round access to a live Localis dashboard.

What you receive

Each month, your LGA receives:

A customised Snapshot Report via email
Insights into total visitor and resident spend
Category breakdowns (e.g. retail, accommodation, fuel)
Data by domestic and international origin
Your LGA’s share of the broader Murray economy

Year-round dashboard access

In addition to the monthly reports, your council has access to an interactive Localis dashboard with deeper insights and visual tools to support strategic planning. New report types now available include:

Spend Snapshot and Comparison
Rising and Falling Markets
Daily Spend
Accommodation Monthly & Supply
Flight Insights
And more

Each council has one dashboard login. Please contact us if you need help accessing your account.

Why this data matters

Tracking spend by category and visitor type gives you the tools to:

Click to access the Localis Dashboard

Watch the Localis Reporting Walkthrough

New to the platform or need a refresher? This video covers everything from logging in to understanding key spend categories.

Make informed decisions around events, infrastructure and investment
Monitor sector performance such as hospitality, retail and accommodation
Strengthen reporting to council, funding bodies and stakeholders.
Identify trends to guide future planning

Included in your MRT membership

Access to this reporting is provided at no additional cost as part of your MRT partnership. It’s one of the ways we support your team with timely, localised data to inform strategic planning and advocacy for the visitor economy.

Access Localis Workspace