The VTIC Quality Tourism Business Program supports Victorian tourism operators in building strong, resilient, and future-ready businesses. Through a series of structured workshops and self-paced learning, participants gain the tools and knowledge to meet the Quality Tourism Framework and achieve nationally recognised accreditation.

Whether you're refining existing operations or starting out, this program offers practical, expert-led guidance across a wide range of business areas.

Program Features:

• Comprehensive Workshop Series covering marketing, people management, customer service, sustainability, and more.

• Step-by-Step Pathway to Accreditation aligned with national tourism quality standards.

• Free Access to Recordings and Resources for participating businesses.

• Inclusive Topics including accessibility, cultural awareness, and risk management.

Workshops are available to Accredited VTIC Members as part of their membership. Not yet a member? You can apply to join and start your journey toward quality accreditation.

Learn more about the VTIC Quality Tourism Business Program

In NSW, Quality Tourism accreditation is delivered through a partnership between the Australian Tourism Industry Council (ATIC) and the NSW Tourism Industry Council. These nationally recognised programs provide the tools to elevate your business, improve visitor experience, and stand out in a competitive market.

Accreditation is also the only pathway to participate in the NSW Tourism Awards, offering further recognition at a state and national level.

Program Streams:

• Quality Tourism Accreditation
  Demonstrates best practice across service, safety, insurance, business operations, and risk management.

• Sustainable Tourism Accreditation
  Encourages environmental, cultural, and commercial sustainability practices with over 3,000 participating businesses.

• Tourism Emissions Reduction Program
  Receive a tailored emissions plan and tools to share your environmental commitments with visitors.

• Accessible Tourism Program
  Complete an accessibility assessment and be recognised across mobility, cognitive, hearing, and vision support areas.

• Star Ratings Program
  Internationally recognised accommodation standards to help position your property for high-value markets.

Accreditation access is available exclusively through membership with the NSW Tourism Industry Council.

Learn more about Quality Tourism Accreditation in NSW