Murray Regional Tourism hosts regular industry training and webinar opportunities for operators in the Murray region. Make sure you subscribe to our industry database (the link is at the bottom of our homepage) to receive email updates on upcoming training opportunities.
18/19 Tourism Excellence Webinar Program
MRT offers an online training excellence program covering the tourism topics that matter most to you and your business. The program has been designed around four themes and the content is tailored to the tourism industry.
- Digital Strategy for tourism
- Digital Marketing
- Facebook Marketing
- Instagram for Tourism
MRT offers three webinars per topic, allowing you to spend more time to really understand each topic.
Webinars are offered as ‘lunch and learn’ style sessions and are free of charge for tourism operators. If the date or time doesn’t suit, you won’t miss out – a link to the webinar recording will be sent out to everyone who has registered.
1. Digital Strategy for Tourism
In a world that is becoming increasingly “digital”, this is a huge opportunity for any tourism business who wishes to get ahead of the competition and lead the way. In fact, successful leaders are already developing smart strategic digital initiatives to create value and gain a sustainable competitive advantage.
Do you want to develop your own Digital Strategy and become a Market Leader too? To do so, you will need a structured and efficient methodology to create effective strategies. During this training, we will explain how to define and implement the right digital strategy for your business, that will define your key business objectives and assist you to reach the right people.
Webinar 1: Taking stock of your business
Webinar 2: Strategy building blocks
Webinar 3: Understanding digital analytics
Webinars 1-3 have been completed. Email [email protected] to request the recordings.
2. Digital Marketing
These webinars are designed to help you understand the key digital marketing foundations and how you can integrate all aspects of these into your successful digital marketing strategy. The program will equip you with the digital marketing skills to help you grow your business.
Webinar 4: Digital Marketing Fundamentals
Webinar 5: Content Marketing and SEO
Webinar 6: Email marketing for business
Webinars 4-6 have been completed. Email [email protected] to request the recordings.
3. Facebook Marketing
Every day, billions of people are active on Facebook. Having your business and your brand on Facebook is the best way to reach millions of potential new customers that are interested in you, your product, your experiences, services, events, and message.
This training is designed to take you step by step through designing a winning Facebook page through to the latest features, tools and strategies you need to succeed on the world’s largest social media platform.
Webinar 7: Facebook fundamentals – Wednesday 6th February, 1-2pm
Webinar 8: Facebook content 101 – Wednesday 13th February, 1-2pm – Register here
Webinar 9: Advertising on Facebook – Wednesday 20th February, 1-2pm – Register here
This course will help participants master Instagram marketing and Instagram Ads to grow your account the right way with the right followers. After completing this course you will have a deeper understanding of the benefits of Instagram, including an Instagram game plan and daily posting schedule, which you can implement right away. You will also be able to create and optimise Instagram Ads organically through the app and Facebook Ads Manager, as well as explore other opportunities to promote your brand through influencer marketing.
Webinar 10: Instagram Foundations – Wednesday 1st May, 1-2pm – Register here
Webinar 11: Your Instagram Game Plan – Wednesday 8th May, 1-2pm – Register here
Webinar 12: Advertising and Influencers – Wednesday 15th May, 1-2pm – Register here
Facilitator – Despina Karatzias (InstituteOfExcellence.com)
The webinar series will be delivered by Despina Karatzias. Despina has over 15 years of business and digital marketing experience, has published a book ‘Adventures of a Balloon Girl’, is an accredited coach and trainer and an all-round champion of small business. She is very proud to only teach topics she has personally implemented in previous roles or in her own business today.
In addition, the following training opportunities are available:
- Destination NSW has a range of digital webinars available that you can watch for free.
- If your business or Visitor Information Centre is using Bookeasy there are a range of free webinars available.
- The Victoria Tourism Industry Council (VTIC) also offers a series of webinars and industry events.
MRT training program is proudly supported by funding from Visit Victoria, Destination NSW and Destination RM.